Our Philosophy

In A Perfect World, design meets function.

Our philosophy is to redefine the idea of everyday living, by cultivating our version of an organic & effortless lifestyle.

Finding inspiration through art, architecture and design, we curate unique pieces from around the world that challenges the definition of versatility and timelessness.

A. P. W. balances form and function — seamlessly forging a harmonious way of living with the relevance of our pieces. We hope to inspire self-expression through classic compositions, with each series presenting unexpectedness & endless possibilities.


Since the beginning of our journey, we have sought to encourage conscious consumerism. We continue to strive to search for better quality products & packaging, reducing our footprint throughout the supply chain. Through our efforts, we hope to inspire mindful & purposeful consumption.

We aim to work with brands that share our love & passion for sustainability. Whether it's the ingredients, process, or the packaging, each product within our brand will be a reflection of this ethos. All orders will be packaged using recyclable elements, including a compostable satchel, paper wrapping & boxes, and FSC® certified cards made from post-consumer recycled materials.

Est. 2018